Is celebrity gossip a marketing tool?

There are many people who are dedicated admirers of celebrities and therefore subscribe to celebrity gossip magazines. They even watch television and listen to radio programs, which share the stories of a few well-known people. Celebrity gossip is emerging as a crucial marketing tool. Celebrities are also realized that entertainment news portals are very famous and they are used for promotion as well as marketing. This opened a new age in which different celebrities used celebrity gossip websites for promoting their music albums, pictures and products too that they are supporting. If any movie is going to release, anybody can find out these date alerts on celebrity gossip websites about the main pair of the movie dating in actual life too. This sparks off the interest in the main stars of the movie. As a result, this helps in translating into sales for that particular movie.
Other details about the movie are provided on different entertainment websites. For showcasing the movie to the press, press junks are also organized. Celebrity gossip portals and magazines are used to cook up arguments surrounding a movie. Celebrity gossip columns go full of reports about the cherished scenes, which the movie has before its release. It could be between actors who are whispered to be dating and it could be between actors who do not see each other eye to eye. Entertainment websites like if an actor is doing romance with an ex onscreen. It is taken for the consideration that when a director can bring Brad Pitt and Jennifer Aniston for any movie together; casting will surely guarantee a great opening for the movie. Publicists of the movie only need to feed the rumor mills with fodder once in a while.
Celebrity gossip magazines work best for marketing and promotion aims, for example, the Carl Jr. burger ad. The celebrity gossip industry went silly writing about that ad and how Kim was projecting that act of eating a burger is like making love. Thanks to the interest of the entertainment news portals because that ad got more visibility. That ad was not able to get more visibility without the help of entertainment news portals. It also became a normal feature on You Tube too. The star-struck viewers did not care about the reality that whether Kim was really having those burgers.
Through Facebook, MySpace and Twitter, stars share the information about their upcoming activities and celebrity gossip portals take the benefit and take all the updates from these social media networking sites. On such social networking websites, they have their profile pages to stay connected with celebrity gossip websites rather than their fans. On these social networking sites, they even post their pictures of the recent dates, from time to time taking the help of fake profiles or anonymously, making them come off as leaked snaps. Entertainment sections have proven their significance by demanding this significance from different celebrities by the strength of their fame. It makes a difference to the celebrities whey they are written, talked about and that is what they exactly want.